Over the last five years, we have created the Young Westminster Foundation. We are part of the growing network of Young People’s Foundations providing a fresh approach to supporting young people locally.
We responded to the urgent needs of rebuilding the sector, forming partnerships, and bringing in funding. Since 2017, the YWF community has grown roots with over 200 organisations, from youth clubs to businesses, and we have distributed over £2 million to local projects. Our work continues to respond directly to the needs of those growing up in Westminster, and we have consulted with more than 1,000 local young people to find out which issues matter most.
To help young lives thrive, we believe in the value of high quality youth work and the need for long-term investment for youth clubs and children’s charities. We will continue to sustain and celebrate the wonderful offering of projects and services that allow young people to shine.
I am excited to be the new CEO for YWF, and to lead the Foundation and our fantastic team forward.
CEO, Young Westminster Foundation
Young Westminster Foundation pledges an ongoing commitment to all members, partners and young people, for the next five years and beyond:
- We are a consistent SUPPORTER, friend and funder for all YWF Members
- We are an ambitious and knowledgable COLLABORATOR for Westminster City Council, businesses and wider partners
- We are an active LISTENER for local young people and youth workers, responding to emerging needs
- We are an engaged AMPLIFIER who works with those in power to advocate for local issues
- We are a driven FUNDRAISER for investment in life-changing opportunities for young people and brighter futures
Helping youth clubs and organisations to thrive
What have we achieved?
As a membership organisation, we focus on supporting our members to be the best they can be through training, information sharing, advice, networks, research and advocacy.
YWF Members are local organisations who work passionately to enrich the lives of Westminster’s 70,000+ young people. These range from large youth clubs to local grassroots charities, to specialist groups supporting young carers, young people facing homelessness and young people with disabilities.
Fostering a community who care about Westminster’s young people
What have we achieved?
We bring together youth organisations, young people, businesses, Westminster City Council, government, schools, funders and the wider community.
We work in collaboration with partners to create opportunities for both members and young people. Local organisations working together to design and deliver solutions to some of London’s greatest challenges including serious youth violence, emotional health and wellbeing, employment and education through networking events and programmes such as Mastering My Future.
who work with us and our local community, including skill-sharing around themes including diversity & inclusion, workplace wellbeing and future green jobs.
Total Media are a global behavioural planning and media buying agency. Through their commitment to working with the Westminster community, they have impacted all areas of our work, and our partnership won Best Charitable Social Responsibility Initiative at the UK Company Culture Awards 2022.
YWF has been the chosen charity partner for Total Media’s Outreach programme since 2018. Alongside regular fundraising initiatives and training opportunities for YWF Members, our award-winning partnership has directly influenced our work and its impact in the borough.
In February 2020, we worked with them to run an art auction under the Westminster Art Collective, raising £19,000 for the YWF community, which helped establish a new local outreach programme to introduce young people to youth clubs and services.
Total Media were a key partner for our We Are Together Campaign, which collaborated with street artist STIK on work for the Piccadilly Lights. This won Best Collaborative Campaign During Covid-19 at the Drum Out Of Home Awards.
Their Behave team co-created our consultation process using a behavioural science approach to asses the impact of serious youth violence. This culminated in a report which has shaped our ongoing Helping Hands Programme.
Total Media also secured £10,000 of free advertising space on Sky’s On Demand platform to promote the Our City website and help connect families with free projects in summer 2021.
“Our partnership with YWF continues to grow stronger and I can’t wait to see where the next few months and years take us. I’m proud to work for a company with such strong values and a sense of community.”
Business Director, Total Media
Generating long term investment for brighter futures
What have we achieved?
Over five years, we’ve made over £2 million available to YWF Members, through our annual Brighter Futures Fund in partnership with Westminster City Council and local business partners, and through targeted programmes and wider giving.
Continued investment is required to keep youth clubs open, and programmes thriving, in particular around our three key themes of youth employability, serious youth violence and mental health & wellbeing.
Top Brighter Futures Funders
In our first five years, the biggest funders for YWF’s grant-giving have been Westminster City Council (£430k), The Mercers’ Company (£110k), Shaftesbury Capital (£75k), St Giles & St George (£55k), and Landsec (£54k).
Westbourne Park Family Centre
Westbourne Park Family Centre run activities that support and strengthen local families in North Westminster. Their Skills For Life project has been supported by the Westminster Brighter Futures Fund.
“The Westminster Brighter Futures Fund has provided a stable base of funding over the last two years for our Skills For Life project to grow. In September, we now have plans to split into two age groups as numbers have doubled.
The Brighter Futures Fund gives a much needed boost to youth provision in Westminster at a critical time for young people post-pandemic. The fund has given us the financial confidence and support to employe a new youth worker and manager to build capacity for growth to meet the increased needs for young people in North Westminster.”
Director, Westbourne Park Family Centre
“Young Westminster Foundation is the vehicle I had been looking for to support young people locally.”
CEO, Shaftesbury PLC & YWF Chair of Trustees
Listening, learning and sharing
What have we achieved?
Young people inform our work, through peer research: A City Within A City (2018) and Our City, Our Future (2021) which highlighted the huge worries that exist for Westminster’s young people around their mental health, body image, housing, staying safe, exam pressure and future employability. Westminster’s neighbourhoods have some of the highest child poverty rates in London, with one in three growing up in poverty.
We have enhanced specialist knowledge of our team around youth work, youth voice and digital engagement, environmental and cultural competency.
Through continued listening, learning and collaboration with our YWF community we will continue to secure resources, build relationships and maintain quality delivery of programmes for the benefit of young people in Westminster.
Thank You from Brian
Our work is made possible by a unique collaboration of partners. Our young ambassadors help us design programmes that represent the needs of our diverse communities. Our member organisations deliver a wonderful range of projects. This is all supported by our partners including Westminster City Council and business partners.
Thank you to all who have worked with us over the past five years, as well as to our team and trustees. The Foundation will sustain our existing collaborations as a consistent and reliable partner over the years to come.